The Diwali will see multiple film releases nationally as well as regionally. Amaran will be one of them. The film will be released on 31st October pan-India. The film is originally shot in Tamil, but as per latest news, the film will now be released in Hindi as well.
The film is a tribute and is based on the life of Major Mukund Varadrajan. The lead cast of the film include Shivakarthikeyan and Sai Pallavi. The film is currently one of the most anticipated films in India and expects a great box office run.
The popularity of the film is quite high among the Tamil audience. But the makers are looking forward to widening their potential audience. The film is a patriotic one discussing the life of a soldier. Such themes are appreciated by everyone. As was the case with Major, based on the martyrdom of Major Sandeep Unnikrishnan; the makers of Amaran expect the same.
But this Diwali will see the release of Singham Again and Bhool Bhulaiyaa 3. Both these films have a huge hype built around them and expect a grand welcome in the box office. The films are expected to dominate the box office (especially in regions with a majority of Hindi speakers). In BookMyShow, the films have likenesses of 567k and 623k, showcasing their popularity among audiences.
In this scenario, releasing Amaran in Hindi, on 31st October itself will mean nothing. The film will have a little hold of the box office at the time. If the makers take some time in releasing the Hindi dub after the fire of Diwali giants will have settled will ensure far better reception for the film.
The film will suffer a head on clash with Singham Again and BB 3. It will not reach the viewership it had the potential for. Maybe the makers have committed a mistake in thinking of catering to the national audience in the time of Diwali.