Football has been one of the most watched sports in India over the years. The viewership Indian audience holds among Europe’s top football leagues is massive and with an increase in social media engagement, the football scene in India is changing.
The viewership and engagement for FIFA World Cup 2022 and the most recent El Clasico between Real Madrid and FC Barcelona showed how Indians are enjoying football leagues.
To move it up a gear, Star Sports and PVR INOX came up with a deal to showcase Premier League matches in selective theatres. Live Premier League match screenings will begin on November 10 at a few PVR INOX theaters in cities like Mumbai, Delhi, Kolkata, Guwahati, Kochi, Pune, and more.
With cutting-edge sound and images, the collaboration seeks to improve the fan experience. Every goal, every tackle, and every dramatic moment should be made even more exciting by the immersive cinematic experience.
This isn’t something new as PVR also did an initiative similar to this for the 2022’s FIFA World Cup which was highly enjoyed by viewers. As the craze of European football continues to grow, this might be a perfect gift for hardcore football fans.
As for the casuals, it might be a break from their hectic life but most people would prefer watching these games in their comfort which can be their homes or flats. However, PVR INOX aims to deliver optimum quality of English football which might open new doors of screenings for upcoming sporting events.