2024 has been a crazy year. While YRF struggled for big hits, Dharma’s half of the stocks were sold, and one production house emerged as the ultimate champion.
Maddock Films had an astounding success. The production house made films like Munjya and Stree 2 which became insane blockbusters.
Even on OTT, Sector 36 was a surprising success.
Now, Dinesh Vijan has been talking to Variety and he shared his strategy behind this blockbuster year.
So, according to Dinesh Vijan, content is king but distribution is God.
He also wants to distribute his platform and bring diversity to the way he makes films.
Over-all, it has been a fantastic year for Maddock. However, it doesn’t guarantee that the subsequent year is going to be a similar success, given that there is no Stree 3 coming anytime soon.
However, Maddock through its strategic planning ensured to give consistent hits not just on the big screens but also on the digital platforms.
Maddock will also step into theatrical windows and distribution models subsequently to diversify their portfolio.
All these are very lucrative ideas and they may help Maddock in intensifying the whole success streak they are carrying. Let’s wait to see what the future holds for them.