Rajnikant’s “Vettaiyan” has been facing the same issue we previously discussed with *Devara*—minimal promotion in the North, despite its release being less than a week away. The movie boasts a massive star cast, including Amitabh Bachchan, Fahad Faasil, Rana Daggubati, and Rajnikant himself. It’s a pan-India film, yet it suffers from a lack of visibility in the Hindi-speaking belt.
Imagine if “Devara”, with its limited promotion, still managed to perform well in Hindi markets—think about the impact it could have had with proper marketing. The same applies to “Vettaiyan”. Rajnikant and Amitabh Bachchan are reuniting after 33 years, a monumental occasion, yet there’s little buzz in the North. Fahad Faasil and Rana Daggubati, who have their own massive fan base in the region, are barely being mentioned in relation to this movie.
Amitabh Bachchan, fresh off the success of “Kalki 2898 AD”, has generated significant buzz around himself. Now that he’s starring in another major South Indian production, the marketing should be capitalizing on this momentum. The film’s music, composed by Anirudh, who is a star in his own right, adds even more weight. Plus, the director previously helmed “Jai Bhim”, a Suriya-starrer that received widespread acclaim across India.
There are two possible reasons for this lack of promotion. Either the makers are highly confident that the movie will do well regardless of promotion, or, more likely, they are unsure of the final product. The trailer, which was released a week ago, didn’t seem to deliver the impact expected, even with such a stellar cast. What do you think?