VVKWWV: Will The Comedy Be Able To Crack The OTT Market?

VVLWWV: Will The Comedy Be Able To Crack The OTT Market?

One of the many benefits of the advent of OTT streaming platforms are the wide viewing libraries at our disposal. Not only does this suit users’ needs for a well planned binging session, but it is also perfect for times when you’re really just in the mood to pass your free time, but don’t want to do anything else.

If Raaj Shaandilyaa’s latest directorial makes its way to OTT, it will mostly stay afloat, at least initially, by virtue of the latter of the aforementioned categories. The Rajkumar Rao and Tripti Dimri starrer ‘Vicky Vidya Ka Woh Wala Video’, as expected, hasn’t quite been performing well at the box-office.

Not just that, it has received a rather lukewarm response from audiences, even in Tier 1 cities. This is even more surprising considering its Hindi-counterpart ‘Jigra’ has also been underperforming at the box-office. One reason for this might be the predictability of the plotlines for the former.

That being said, however, VVKWWV might have the potential to hack the OTT space, considering that the lead duo have been all the rage across the country recently due to their respective previous films. Not only might the light-heartedness of the plot appeal to users who weren’t earlier in the mood to spend money on the film particularly, VVKWWV might just prove to be one of the films that should’ve had a direct-to-OTT release.