Singham Again and Bhool Bhulaiyaa 3 are both clashing with each other for the box office domination on November 1st. Up till now Singham Again was emerging as the winner of this clash. The analogy of the characters and the plot with the Ramayana was well received by the audience. Also, the film took the opportunity of proper marketing for the film in the whole month of October.
But lately the tables seem to have turned for BB 3 and it is emerging as the new favourite of the nation. Thanks to the recent strategies by the marketing team of the film, it is gaining immense popularity in the country. The film as of recently has more advanced bookings than Singham Again, its chief competitor.
The film recently launched the remake of its title track, which gained immense popularity. The remake of Ami Je Tomar too added to its popularity. Now prior to its release, the film is offering some discounts and offers in ticket bookings which has increased its bookings by a significant number. The film has more than 250k advanced ticket sales as of now.
Also, the time of Halloween has made it easier for the film to tap the market. To celebrate the festival, multiple films have been re-released which include Stree, Bhediya and Munjya which brings the audience into the zone of horror-comedy genre. This makes BB 3 a more obvious choice for people which falls into the same category.
Hence, the time, recent strategies and situation has provided BB 3 with an edge over the box office. The film is supposed to make the biggest opening of the Diwali week. Some even speculate the film to go bigger than Stree 2. A great opening has now been decided for the film, but whether the same situation persists, will depend on the quality of the film and its reception by the audience.