Here’s a fact that cannot be denied any longer: the world of today revolves heavily around marketing. So much so, that lack of marketing has cost films and TV shows a huge deal, time and time again. Even titles that could potentially become big, lose out on audiences outside of avid fans.
This is exactly what is happening with ‘Metro… In Dino’, an upcoming Hindi romantic drama, slated for a November 29 release. The film has had quite a few fans anticipating its release, especially considering that it is the spiritual sequel to Anurag Basu’s previous critically acclaimed hit ‘Life in a… Metro’.
The ensemble cast for the title is also star-studded, yet there have virtually been no promotions for the film done so far. Let alone promotions, the film’s trailer hasn’t even been released yet! Not even when the release is just around the corner!
Which is also to say, that the initial buzz that the film had accumulated upon announcement, is steadily dying down as well. Not only were fans awaiting a well-crafted trailer, but also the film’s album. What have they gotten so far, instead? Nothing!
If this continues, the film will only be able to reach fans of the original title, who’ve been anticipating the sequel, and not a larger viewer segment! This is what disappointed fans have to say:
Metro in dino 29 November ko release ho rahi hai
— An Honest Man (@AnHonestManSays) November 5, 2024
Are to trailer kahan hai? Songs kahan hai???? Hype kahan hai?????????