The Indian film industry has always been a discussion factor for audiences all around the world. This may be due to their quantity balanced with quality albeit with some exceptions. Why is there an exception? What is lacking in the industry? Who can bring a positive effect in such circumstances?
The promotional strategy of Indian films is now a serious topic that doesn’t seem to brighten in today’s context. Many films that may be of high content value don’t get their deserved recognition. But there is a contradiction too.
Subsequently, recent happenings like back-to-back theatrical failures and distribution companies’ disinterest in presenting movies on OTT platforms are sensitive issues for the industrial circle. This might lead in today’s challenging funding environment. How can this be tackled?
As per credible reports, the decision by the high-profile actors to reduce their fees by up to 30% and help the film profits by involving in marketing and promotion is appreciable. This could be a great help to ease the burden on the production houses and aid the industries to keep moving the industry to a stable pathway.
Also, there are strong speculations that some actors are now agreeing to take 60-70% of the film profits by joining as co-producers for the effort if they find the story idea interesting. This will be another profound decision that justifies the true value of stardom. This can also initiate a collaborative commercial structure, where talent can have the potential to handle the box office.
Furthermore, this decision could be effective for the more cooperative approach between key stakeholders including the financiers, studios, talent, as well as producers, hence ensuring an organic response to the industry’s current state of affairs.
On the contrary, the producer will have to face the constraint of raising the funds solely for the production costs, which are considerably lower than the actor’s remuneration.
Surprisingly, this initiative has been done by all the top actors from different industries which shows as an inspiration and pertinence.