It was just recently that the nation was grooving yet again to ‘Rockstar’s album as it was re-released in cinemas a few days ago. And why shouldn’t we be? It has been proven time and time again that A.R Rahman is much more than only a Grammy-winning musical artist, he is an emotion in himself.
Which is probably why cinemas have decided to monetize off of that sentiment yet again, with the recent announcement that his much loved concert film ‘One Heart’ will also be re-releasing in PVR INOX cinemas across the country on Friday, October 4. The film will undoubtedly draw big crowds to theatre screens, but is this all that they have been reduced to?
It seems as though PVR is so desperate to revive its drying business that it will bring back practically anything and everything that has once been liked by the masses. Irrespective of the motive behind its re-release, the 15-song long feature might as well just witness a fate similar to ‘Laila Majnu’ and ‘Tumbbad’, by breaking some sort of previously set box-office record.
But one thing is amply clear: the lack of original content in movie theatres. Not just that, the constant slew of re-releases bear testament to the fact that they are only banking off of viewers’ sentiments and attachment to the content being screened.