Thamma has moved to the next chapter of its journey. After running in theatres with a decent but not exciting response, the film is now streaming on the Prime Video store for 349 rupees. It will become available to all Prime subscribers at no extra charge from December 16. Many people who skipped it in cinemas may now watch it at home, which often gives a film a second chance. But the sale figure for rented movies are often low because people know that they can watch it without any extra charge soon
The movie is a part of the Stree universe, and that created strong expectations. Viewers hoped for the same mix of humor and fear that made the earlier films popular. Thamma tried something different. It leaned more toward fantasy and romance and was not as tight in its storytelling. Because of this, the audience could not connect with it the way the makers had hoped. The film still managed to earn a fair amount in theatres, but it could not become a big hit.
OTT releases sometimes change the fate of movies. When people watch at home, they watch with less pressure and fewer comparisons. Scenes that felt uneven on the big screen can feel better in a relaxed setting. Short clips and reactions online also help films gain attention over time. For Thamma, the streaming release is a chance to reach a wider audience and find viewers who might enjoy its tone and world building.
As the film begins its OTT run, its success will depend on how people respond without the noise of the box office. It is now up to the home audience to decide the future of Thamma.