“Bhool Bhulaiyaa 3” may not have been the strongest film. But it was certainly a big time hit. It has a storyline that felt weak and a climax that left many disappointed, but that didn’t stop it from becoming a massive success on Netflix. Released on December 27, 2024, the movie quickly captured the attention of audiences, thanks to the enormous buzz surrounding it.
The film stars Kartik Aaryan, Triptii Dimri, Madhuri Dixit and Vidya Balan. All of them are recognisable and good actors but it was the hype around the movie that really carried it. The anticipation for the next chapter of the “Bhool Bhulaiyaa” franchise was so high that viewers rushed to watch it, even before hearing the reviews. And once it hit Netflix, the movie went viral.
Despite its flaws, “Bhool Bhulaiyaa 3” became the second most-watched non-English movie globally and topped the charts in terms of total hours watched. The power of word-of-mouth and the curiosity to see what happens next kept viewers hooked to the screen. The film’s blend of horror, comedy, and familiar faces made it a matter of curiosity more than anything else.
In the end, it wasn’t the quality of the movie that made it a hit—it was the massive excitement and curiosity that drew people in. But, Bollywood is an industry run by capital and we don’t see why the producers or even Netflix would want to worry about the flaws. End of the day, it is successful.