Kriti Sanon and Kajol led investigative thriller drama ‘Do Patti’ is set to premiere on Netflix in a few days and before that the cast and makers are leaving no stone unturned in its promotions.
From multiple media interviews, press meets, gracing various events and engaging through social media, they are doing it all to promote the film and create the much required hype for the film.
Though it’s a direct-to-digital release, these promotions are no less than that done for a theatrical release and it certainly goes on to show how confident and proud the makers of ‘Do Patti’ are with their final product and want it to reach the maximum number of audience.
In recent times Netflix India has sort of taken a back seat when it comes to marketing its original Indian content, most of which were mired in controversies. And looks like they are being overly cautious with every step. But things have changed with ‘Do Patti’ where the film’s producers, which includes Kriti herself, have taken the charge and are leading from the front.
‘Do Patti’ looks intriguing and definitely has the potential and to realise it’s full worth it needs to reach a larger set of audiences. Promotions are the only way to grab that attention prior to the film’s release and it will surely impact its reception after release.