It seems like going to theatres and watching movies is now an economic struggle for people, and the ticket price and the other expenses in the theatres are taking over their economic stability.
During a panel discussion Karan Johar allegedly targeted the multiplex cinemas, and said because of their high pricing strategies people are not going to the theatres.
A survey said, people are now watching only two films a year in theatres. Karan said, they instead prefer dining out rather than spending money on expensive snacks at multiplexes.
And that is very true the ticket price of the movie used to be Rs 130 which was affordable for the viewers but alongside that the marketing the multiplex movies are doing with their popcorn selling and other things are making the budget high.
MAI further mentioned the ticket prices vary upon the movies, the location of the movie, the cinema format and many more.
Although, Kamal Gianchandani of PVR Pictures Limited and PVR Limited, the president of MAI, mentioned, “ “not just during off-peak times but even on popular days.” But recently in another interview PVR-INOX chief Ajay Bijli pointed to a totally different side and said, “I’m a business, I also need to get a return on investment. If you put a Rs 8 crore projector, then you need to get your revenues in line to get that ROI, which will satisfy any investment decision you make.”
They also backfired on the filmmaking industry contradicting Karan’s point, according to them the Hindi industry is not giving good enough movies to deliver to the audience, which is also a reason people aren’t going to the cinemas because they feel it’s a waste of time.
If we see both the points of views simultaneously then we can see the underlying problem , Karan’s objection is a valid point but the allegations thrown at the industry that they aren’t producing any engaging movie is true as well.
It’s a double edged sword which both parties have to deal with.