Zee5 has shown a massive surge in their subscriber count and the statistics of subscribers loyalty is also astonishingly high. And the reason behind this is the focus on regional shows and on family-friendly content.
But what is it that the platform is doing right? The other OTT platforms too have spared some effort in production of many family friendly shows with no sexuality or profanity, Prime Video for instance. Still Zee5 holds the top spot whenever it comes to watch something with the family.
Zee5 has diversified their content with various genres like mystery, thriller, romance and action, and as the cater to the needs of the audiences they have also used the transition from TV to OTT for their own benefit.
In the themes and subjects that the platform chooses, there is a faint reflection of the TV soaps that used to be highly popular. But in no way these are as repetitive and tiresome as them. The majority of audiences that are shifting from TV to OTT is liking Zee5 whereas Netflix and Prime have found new and woke audiences. Zee5’s deeply rooted Indian content takes its elements from the television way and not from Western OTT. And this is why it’s family friendly content seems to be so different and engaging.
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