ZEE5 has long positioned itself as a go-to streaming platform for Indian audiences, but its app experience often tells a different story.
A recurring issue has surfaced in the Movies section of the app: whenever users scroll down to browse films, the page refreshes automatically every few seconds and jumps back to the top.
This isn’t a minor inconvenience. Imagine settling in to look for a movie, scrolling past dozens of titles, only for the app to reset and force you back to the beginning. It’s not just frustrating, it makes browsing practically impossible. Instead of encouraging exploration of its vast catalogue, ZEE5 is actively discouraging it through poor user experience.
What’s worse is that this isn’t the first time ZEE5’s app has been criticized for technical glitches and usability flaws.
For a platform competing with global players like Netflix, Prime Video, and JioHotstar, such issues reveal a worrying lack of polish. While competitors refine their apps to make discovery seamless, ZEE5 seems to struggle with the basics.
Streaming is not just about content; it’s about access. No matter how rich the library is, if users can’t easily navigate it, the platform loses its value.
A technical bug like this signals carelessness, especially when left unresolved for extended periods.
For ZEE5, fixing this shouldn’t just be a matter of maintenance, it’s a matter of credibility.
With growing competition and rising expectations from Indian audiences, glitches like these chip away at trust. Until ZEE5 prioritizes user experience, it risks being seen as an unreliable alternative in a crowded streaming market.