Someone needs to study the marketing genius behind the Smile 2 campaign. The movie is making tremendously well for itself at the movies already, but this new strategy has definitely upped the game. The first seven minutes of the movie are now available online, but with a twist.
The movie has amassed a total of 217 million out of its 17 million budget, and the success can be credited to the insane marketing strategies that the film employed. Prior to its release, the campaign included “smilers” emerging out of the crowd signature of the franchsie.
Smile 2 released its seven minutes of its runtime online, but the twist is, the fans can only watch it if they keep smiling. The site requires you to keep your webcam running. This is rather fun, as the movie will stop as soon as you stop smiling. It is indeed a fun experiment in marketing, and with such iconic branding, it surely leaves an imprint on the viewers.
Overall, it is insane how the simple concept of a smile can be banked in such a way. The movie has made a reputation for itself as being one of the scariest indie horror movies. The growth of the franchise has also been remarkable.
The movie tends to be very on brand with its shock value and eerie smiles that linger in the minds of the users. The lead, Naomi Scott, has done a beautiful job at showcasing the horror her character goes through.
The movie was released on October 18 in India.