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Lackluster Marketing: How Long Will Regional Soul Stories Suffer?

Lackluster Marketing: How Long Will Regional Soul Stories Suffer?

It is common knowledge that multiplex chains don’t quite have a plethora of new titles to play in cinemas. Hence, the exponential rise of previously loved films being re-released. On the other hand, however, this also poses a space for opportunity. Especially to titles that don’t feature renowned names.

Smaller productions can use this gray area between theatrical releases to their advantage, with just the right amount and form of marketing. Take for example, an upcoming Kannada romantic drama ‘Murphy’, releasing in theatres on October 18. With its recently launched trailer impressing viewers immensely, the film acts as a perfect example for the need for more efficient marketing.

If you were to scroll through the comments beneath the trailer, this is also what you’ll find most viewers suggesting. With its poetic undertones, mellow music and an underlying theme that you’re not quite able to figure out, the feature has all the components necessary to become a well-received and well-known title.

However, with only a day left for its theatrical release, the lackluster publicizing of the film will eventually result in lukewarm numbers, despite the fact that the lack of competition from bigger, well known titles, could’ve been avoided this week.

Which is to say, for films like these that have succeeded in impressing audiences only through trailers, losing out on doing well solely due to poor marketing, is a gigantic missed opportunity.

Read some of what the audience has to say about ‘Murphy’

Binged Bureau: