With the world of marketing bringing everything to our fingertips, it has become the need of the hour to put your art in the world diligently, or it might just get looked over. While such could be the case with Payal Kapadia’s Grand Prix winner at the Cannes Film Festival, ‘All We Imagine As Light’, her historic win speaks for itself.
More than that, with the film finally debuting in India at the MAMI Film Festival, it has generated quite the anticipation. And by all means, thousands upon thousands of viewers across the country are waiting with bated breath to watch this masterpiece unfold for themselves.
However, only a selected proportion of the population, namely those who follow the world of film religiously, must know about the movie. Which is to say, if the film wants to target a better and more mainstream audience, it will have to be marketed accordingly and in a way that appeases the masses.
That being said, one way this is being done is by superstar Rana Daggubati, who has acquired the Indian distribution rights of the film through his production company Spirit Media. Despite that, with MAMI inching closer, the marketing team must act fast to make the film reach its potential.