Whenever there is a new change one can either take a conservative or radical approach. However, finding a balance is usually the safest and best option. Usually, most entertainment companies seem to be forgetting the existence of TV networks but we finally a better news.
Warner Bros. Discovery made big headlines in the Indian OTT space after it joined hands with JioCinema. Their strategy involves balancing linear television and streaming services, acknowledging the shift in audience preferences towards OTT platforms. However, Sai Abishek, a top executive, emphasized the significant viewership and ad sales still experienced in linear television.
Warner Bros. Discovery aims to strengthen its linear television presence by introducing fresh programming, both globally and locally. Simultaneously, they recognize the importance of OTT and strive to create meaningful content for their streaming service, discovery+. True crime and historical shows have gained popularity on the platform in India, and the company is exploring bundled partnerships to enhance its position in the competitive market.
While preparing for the global launch of Max, their streaming service, Warner Bros. Discovery remains committed to discovery+ in markets where Max won’t be available, like India. Abishek stressed the need to balance OTT and television premieres to maximize monetization opportunities.
At a time when linear TV is saturated enough to die at the hands of rising OTT, is both challenging and daring to not only survive but also thrive in the TV industry. Warner Bros. Discovery could do much better at JioCinema had their strategies been better but it is soothing to know that they are still interested in the linear TV market.