India is one such market where you can say, “Adhikantu na doshaya,” meaning excessive one thing won’t be harmful as the market is too big and hungry. So, why not a brand new regional OTT platform?
If you are someone who loves Punjabi content, you will be interested in KableOne.
In India, there are already some major regional OTT players. Bengal is occupied by Hoichoi, and the southern part has Aha. There is no possible way that Netflix, Zee5, or Amazon Prime is colliding with the regional players.
But KableOne is not just another regional OTT platform; it promises to offer more than the streaming experience. This new platform will cover VOD, linear cable, and even digital radio.
Now you might ask, why a different platform just for Punjabi audiences? KableOne’s CTO, Diljit Singh, might clarify.
“This app has been designed specifically with Punjabi audiences spread across the globe in mind. While designing, we have ensured that this app is suitable for all age groups.”
“To begin with, we have tied up with Saga Studios—a Punjabi film production studio with a massive and premium Punjabi film catalog. The Beta version of this app has already been launched and is in the testing phase.”
How effective will it be?
The recent rise of Punjabi content might make this the perfect time to launch such platforms. Plus, something like this might go international as well, keeping the global Punjabi audience in mind. If executed well, KableOne might be a big thing down the road.