All eyes are on AltBalaji-Zee5’s joint venture Cold Lassi Aur Chicken Masala for many reasons. It’s the first association for two platforms that once considered themselves rivals but had to bow out to content sharing, given the volume of the digital platforms in the market today. The story of a couple played by Rajeev Khandelwal and Divyanka Tripathi besides their infectious chemistry have got the viewers excited.
The series is important for two people involved with it. Primarily its director Pradeep Sarkar and the lead actor Rajeev Khandelwal. Both of them started their film careers with a bang including Parineeta and Aamir respectively. However, they couldn’t take their winning momentum forward in films. Rajeev has somehow kept his career afloat with his work on television and occasionally on the web, while Mardaani is the only silver-lining that Pradeep Sarkar has had in recent times.
Provided this series does well, it should hopefully provide a boost to the careers of these two film personalities. They are talented and there’s no doubt about it, but they can’t deny the need for widespread audience acceptance backed by critical acclaim for validation. For starters, the series has generated good hype.