This feature will ease hassle of payment as now users can directly scan and pay by selecting the UPI payment mode. This option is safe and easy for the users and would become available to those who have a 2016 or 2017 models of Samsung smart TVs.
Zee5 run by Zee Entertainment Enterprises since 2018 has been at the forefront of the Indian OTT space due to the exhaustive list of content it offers as well as the ease and proficiency with which it elevates the consumer’s experience in using the platform.
Mr. Rajneel Kumar, Business Head at Zee5 India said that Zee5 had been leading the way in innovation through technology with constant upgrades to their interface and navigation to make things smoother for users. Also adding that, in an industry leading initiative, Zee5 was offering users the option to make their payments easily online while watching their favourite content through smart TV Apps.
It is a game-changer for the OTT space as this move will ensure more secure and hassle-free payment through digital modes and it will pave the way for more streaming services to adapt this feature so that users are motivated to use these advantageous options to their benefit.