Some films entertain you, and some make you think. For ages now, A24 films have belonged to the second category, but the scenario is changing. A24 films aren’t just getting the limelight they deserve in the award shows and in the form of appreciation; they are now entering the shining world of the box office. And Civil War is definitely one of those steps for A24.
Civil War is definitely creating some major buzz. Though A24 never compromises with the quality, the film is also being advertised perfectly, making it a hit among the fans. And if you are curious about why the film is so special,
Civil War becomes the first A24 film to top the box office list and goes to the number 1 spot. Talking about this achievement, this is the first time A24 has done something like this, proving the global exposure the film is getting.
Now, will this take A24 to the mainstream?
See, the hardcore cinephiles have appreciated them for a very long time, and the casual watchers have been watching titles such as Lady Bird, The Iron Claw, or Everything Everywhere All at Once. They have given enough exposure to A24, but all of them have been late bloomers and were a result of a long box office run.
But Civil War makes an exception; it opens the box office with a boom. Will it motivate people to watch more A24 films? This is definitely a yes and a no. See, A24 is a studio that has always compromised with advertisements, and if they don’t manage to change this strategy, this won’t change. But Civil War will definitely give them a boost of fame, that’s for sure. But that might not last long as the fans would expect.