Aamir Khan is not merely a filmmaker, he is a marketing genius too. His films, if we forget Thugs Of Hindostan, are known for breaking and making new records.
Laal Singh Chaddha has been in making for 14 years. The heart of the film is a song called Kahani and it is nothing else. The song is written by Amitabh Bhattacharya and composed by Pritam, it is the soul of the film.
Aamir believes that the songs are meant to be listened to and not viewed thus he chose Red FM to make an announcement. He would be launching all the songs in audio format only.
He played the song Kahani for fans which are indeed beautiful with original composition and soulful lyrics. It starts with humming and goes on in a slow beat.
Those who have watched Forrest Gump know that the film is all about storytelling thus the soul of the film title “Kahani” justifies that.
The song reminds reminds me of “Bum Bum Bole” from Taare Zameen Par which had deep meaning but with fluid easy words and calm music.
Aamir Khan took us by surprise as no one would have imagined the whole event as a song launch from Laal Singh Chaddha. But yet again, surprises are mostly pleasant if it is by Aamir Khan.