Search for an Apple Original content on the internet and you would see Prime Video alongside Apple TV+ as the streaming platform. That’s because just like in some other territories around the world, Prime Video is set to most likely bring Apple TV as an add-on channel soon.
But despite the search engine showing Prime Video as a steaming option for Apple Original content, you won’t be able to play them yet on the platform. While they have been added in its library, official launch of the same remains to happen.
Bringing Apple TV+ as a channel is a great strategic step from Prime Video as it moves towards becoming one major stop for a plethora of entertainment stuff.
With channels ranging from Indian (Hoichoi, ManoramaMAX, Chaupal, Eros Now, etc.) to international (Lionsgate Play, Crunchyroll, Mubi, CN Rewind, FanCode, Discovery+, and more), Prime Video has gathered up amazing players in the streaming arena and put them on its team, thereby ending the competition while also providing a better reach to these smaller yet talented players who still get to retain their autonomy.
Moreover, this unique feature of adding channels gives Prime Video an edge over other major streaming platforms in India like Netflix and Jio Hotstar.