The theater association of the Malayalam film industry is screaming at the top of their lungs, but that seems to have little to no effect on how Mollywood is functioning.
The latest film of Tovino Thomas got great reviews but failed miserably at the theaters and is ready for an OTT release.
Believe it or not, the movie was theatrically released on the 24th of November, and we already have the OTT release date soon. If you talk about the reviews, it has the potential to be one of the very best of this year, but the finances will tell you quite the opposite story.
It is drastically low as India manages to pull off the USA’s treatment regarding good films (Killers Of The Flower Moon effect indeed).
Now, Mollywood is very strict about its OTT policies, as most people are pushing for at least a 4-week-long release window for any OTT release. But people’s treatment towards it causes a panic move, and it faces an early release.
Several good films, such as Guzaarish and Tamasha, faced a similar theatrical fate, but as soon as they got a place on OTT, people are going crazy over them. Only the future will tell how OTT platforms will treat this, but the theater, they couldn’t have treated it in a worse manner.