A river of memes and chatter started to flow when ‘Love Storiya’ was used in ‘Kesariya’ song from ‘Brahmastra’ but looks like the trend has caught up as we now have Hrithik Roshan grooving to ‘Alcoholia’ from ‘Vikram Vedha’.
The similarity of producing Hindi sounds for English words is quite conspicuous in both ‘Love Storiya’ and ‘Alcoholia’. But it ain’t all that bad, in fact these words actually seem to gradually grow on you with time for.
And that’s what happened with ‘Love Storiya’. Even though it became the centre point of many conversations on the net as to how it sounded weirdly funny, overall ‘Kesariya’ received a lot of love for its melody.
In case of ‘Alcoholia’ from ‘Vikram Vedha’, a slight difference here is that it’s isn’t just a part of the song but the title of the song itself. But however funky it may sound, a single word is never enough to define or judge the whole song.
Talking about ‘Alcoholia’, it’s a little disappointing to not see Hrithik in his full fledged dancing mode as usual. But it’s kept like that strategically to match up with his role of a deadly, raw gangster.
Sing by Vishal and Sheykhar, Singdhajit Bhowmik and Ananya Chakraborty, ‘Alcoholia’ is touted to be the dancing number of the year. The song is composed by composer duo Vishal and Sheykhar with lyrics from Manoj Muntashir.
Helmed by Pushkar and Gayatri, ‘Vikram Vedha’ is the Hindi remake of the Tamil film of the same name. It is a neo-noir action thriller film starring Saif Ali Khan, Hrithik Roshan and Radhika Apte in lead roles. They will be joined by Rohit Saraf, Yogita Bihani and Sharib Hashmi among others.
‘Vikram Vedha’ is produced by YNOT Studios, Friday Filmworks, Reliance Entertainment and T-Series Films. The film is set to release in theatres on 30th September, 2022.
Watch ‘Alcoholia’ song from ‘Vikram Vedha’ here