In the post-strike era, AI has become one of the most sensitive topics, and big organizations now have to take a very calculative approach regarding its utilization. People are especially upset with Netflix and Disney regarding their decisions made during the strike.
Now, people are more skeptical than ever regarding the usage of AI. Practically, anything with AI is being discarded by the masses, and for that, Disney basically has to be very cautious about how they plan their futures.
Jeffrey Katzenberg, the former president of Walt Disney, opened up about the venture of AI. Jeffrey Katzenberg anticipates that disruptive technologies will democratize creative processes. Comparing past animated movie production, which took 500 artists five years, he foresees a drastic reduction—perhaps just 10 percent of the time—due to advancements in the next three years.
The assumption of numbers is indeed concerning, as it simply amplifies the concerns that people carry. And the truth is, AI is indeed unavoidable if they have any thoughts to compete with other creators, so that area is non-negotiable as well.
Even the executive producer of Wish emphasizes the fact that Disney has to take a very cautious step while going forward. He states, “Look, we’re taking a very cautious approach [to AI]. We are waiting to see how things develop. Truthfully, we like tools that let the artist enhance the work that they’re doing. But we don’t view it as an end means in and of itself.”
Even if AI makes things move quicker, makes the process more seamless, people’s reactions towards it are just revolting. Disney’s Secret Invasion was secretly invaded with people turning their heads.
Now, AI will definitely come out as a strong asset for the animators if used correctly. And the future is definitely AI-integrated, making it an unavoidable addition.