It looks like Aha Video, the Regional Telugu Exclusive OTT Platform seems to be experimenting with a model recently tried by Zee Group. Zee has released their exclusive films in theaters and later screened them on their OTT platforms with a short theatrical window. Looks like Aha Video is going to do the same with their upcoming film, Thank you Brother.
The movie presented by Aha will release in theaters on April 30th. The official announcement has happened a little while ago. These are uncertain times for the theaters with COVID second wave. One of the promotors of Aha Video, Allu Aravind has got extensive distribution network. They would push the movie into theaters and may stream it shortly after that.
Starring Ashwin Viraj and Anasuya Bhardwaj, Thank you Brother is set during the pandemic where the pregnant lady and a ruthless millionaire share an unpleasant experience in an elevator initially but later, the same man has to help her deliver after her waters break when they get trapped in the elevator. A newcomer Ramesh Raparthi has directed the movie. Anasuya has been receiving so many accolades for such a role without any inhibitions.
Woohoo! The perfect mix of thrill and drama, #ThankyouBrother coming to a theatre near you on April 30. Don’t miss the climax! @anusuyakhasba @viraj_ashwin @monie_kaa @anishkuruvilla @Raparthy @sureshragutu1 @gunasekaran_gm @MaguntaSarath @JustOrdinaryEnt @adityamusic pic.twitter.com/wNbyHQIIJ2
— ahavideoIN (@ahavideoIN) April 17, 2021