Regional Telugu Exclusive OTT App – AHA is making waves in the OTT industry. The OTT platform which started just before the Lockdown may have forayed at the right time. But it is doing a lot of good things to stay in the race with Global majors with deep pockets.
AHA is banking on its original content to impress the audience. The strategy of dubbing good films of other languages is great since they are able to acquire and deliver fresh content to their audience at a higher frequency. Moreover, they are doing it only by spending peanuts.
The second good thing they do is focusing on fresh original content. The biggest plus for AHA in that direction is the extensive connections of one of its promotors, Allu Aravind in the Telugu film industry. In a conservative industry, AHA managed to bring several notable actors and filmmakers to do exclusive shows for them. Actresses like Samantha, Tamannah, Payal Rajput are working for AHA. The talk shows AHA is also getting big names like Chiranjeevi, Rana, and others only due to these connections. They are also lining up shows by some star directors of Telugu. Probably, this access to the industry and the experience in making the right content is helping AHA big time when compared to the other OTT majors.
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