Aha is a recently launched Telugu video on demand platform and even though it is really young has already started to make inroads into the OTT market which can be quite a cutthroat place to do business.
The rise of Aha highlights the fact that regional content will play an essential role in the future of digital content which is why we have also seen the bigger platforms spending more on creating more and more stories in regional languages and settings.
Aha has already crossed 1 million paid subscribers on the platform and everyone who is part of the team at Aha has been overwhelmed by the kind of support that they have received. What is even more significant is the fact that the platform doesn’t have a distribution with any of the telecom operators.
The pandemic has been both a curse as well as a blessing in disguise for several OTT platforms. While the bigger OTT platforms were able to sustain themselves and put out a lot of content or get several deals with the big-budget movies to stream directly on their platforms the others had to struggle to come through due to the strict restrictions that were in place.
Aha has done extremely well even though its content strategy was derailed due to the pandemic and they have vowed to make even more content for its audience in 2021. Backed by the success of its Telugu market success Aha plans to make inroads into other local languages as well out of which Tamil would be their primary focus as of now.
Aha has a subscription model of Rs 199 for three months and Rs 365 for one year which is really cost-effective and attracts a greater crowd. This feat should be a boost to other OTT platforms that are trying to make a mark in this area with a primary focus on regional stories.