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All OTT Platforms Lower Video Quality in India to Tide Over Internet Overload Amidst Coronavirus WFH

By Binged Rashmi Paharia - March 25, 2020 @ 3:42 pm

With the entire country stuck at home due to the unprecedented lockdown in view of the Coronavirus outbreak, streaming giants are replicating what they’ve already done in most European countries — they are streaming their content at lower video quality so as to not clog the Internet due to the current high traffic and overload. 

Netflix, Amazon Prime Video, Hotstar, MX Player, ZEE5, YouTube and Facebook have all lowered their video bitrate in response to the telecom ministry’s request to them to do so. With most of the population stuck at home and practising social distancing, online connections are the only solace, whether for work, for employees, business-owners and corporates, or for entertainment purposes for the entire family. 

In such a scenario, it is quite obvious that Internet networks will get overloaded and also go through congestion. By lowering bitrate just a notch, streaming platforms will certainly be doing a lot of good to ease the congestion and traffic on the internet. 

Netflix had been the first streaming platform to lower its bitrate in Europe on the request of the European Commission to ease online congestion. Other platforms followed soon after. Besides India, streaming qualities have also been lowered by most streaming companies in other regions such as Australia and the United States. 

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Part-time daydreamer, full-time writer, eternal optimist, Rashmi loves reading, writing and nitpicking what she writes. Rashmi spends her free time searching for the magnificent in the mediocre, the memorable in the mundane.
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