The opening up of several digital streaming avenues in the country has ensured that every section of the audience, regardless of their age-group, gender and location, finds content that’ll resonate with them. One of those many channels is Alright on YouTube, which has been consistent in its attempt to cater to the tastes of urban millennials.
Regularly coming up with content that mirrors the concerns and choices of the current generation, with videos barely lasting 10 minutes, the channel has garnered nearly 8.5 lakh subscribers in a year. From the date with a college senior to the fight for a television remote at the house to impressing a girlfriend and buying a new car, their content is laced with a humourous touch.
Most recent videos of their channel have crossed at least a million views and looking at their progress, they might just be a decent competitor to the likes of TVF with their attempt. Here’s to more such creative utilisation the streaming space.