The battle for viewership is getting fierce among the streaming platforms. It doesn’t help that there is a new one emerging now and then.
Among the top streamers, AltBalaji is one of the most popular and recognizable names. They have a clear vision concerning the content, and that is reportedly reflecting in their numbers as well.
It has been said for a long time that whoever is active in regional territories on India will eventually emerge the topper. In this aspect, AltBalaji is currently ahead compared to Netflix or Amazon Prime Video, which are giants on the global scale.
Even the big players are realizing this and have already started scaling down the productions to regional levels. Netflix is a bit late and is currently only looking at targeting a niche market only. However, with their urban space, they are expanding the content to make it broader in appeal. The controversial content is helping them, for now, but there is also a chance of always backfiring if the line is crossed.
The next few years will be interesting to see how these digital giants handle the audience from the interiors of India.
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