The association of Amazon with Filmfare, the pinnacle of Bollywood award shows how seriously the company is when it comes to its digital platform Amazon Prime Video. It is fastly becoming the number one choice for Indian content online with quality production values.
For the year 2020, Amazon has massive plans regarding its content production and the association with Filmfare points at another positive step in that direction. It is a win-win situation for both brands.
In the past Filmfare has been associated with many brands, with Manikchand being one of the longest. For the past two years, it has been Jio, another brand which has revolutionised digital content in India through its affordable net pricing.
The 65th Filmfare Awards will be held on February 15th. For the first time, the Awards show is going to be held outside Mumbai. The 65th Filmfare Awards will be organized in Guwahati, Assam. The nomination for the Awards is out.