But what if we told you one streaming platform is coming up with a feature to combat exactly this?
As per reports, Amazon Prime is currently testing a ‘shuffle button’ feature that will create a random playlist of episodes that users can surf. This move evokes nostalgia for traditional cable TV formats, as long before OTTs this is what majority of people used to fall back on.
This feature is currently being tested on android apps and hasn’t officially been rolled out yet.
A few weeks ago Netflix also started testing a ‘Random Episode’ feature on its site for selected users of android and Amazon Fire TV versions of the app. It will likely work in a similar fashion and give users an automated list of films or series in a random order to watch.
Along with this, Amazon Prime is also testing a feature that will allow users to select audio languages when they download content. This will most likely be available for offerings which already have multi-languages.
This move seems to join a host of other recent features such as the Watch Party feature and multiple profiles in the same account to enhance the user experience and gain new subscribers.
There are a lot of discrepancies regarding how the feature will be rolled out, whether it’ll be applicable to only sit-coms or full length films as well, we are not sure.
But it’s definitely a step in the right direction, as more and more users want a hassle-free viewing experience online and one that’ll ease the dilemma of too many choices.