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Amazon Prime & Neestream Finds Success With Direct-To-OTT Malayalam Films

By Binged Bureau - Jul 30, 2021 @ 11:07 am

Amazon Prime Video and Neestream have proved themselves to be the best OTT platforms for Malayalam filmmakers to release their films digitally. With the success of films such as ‘Drishyam 2’, ‘The Great Indian Kitchen’, ‘Malik’ and ‘Santhoshathinte Onnam Rahasyam’ among others, both streaming platforms have proved that it’s not the size of the film production that matters, rather the quality of production and its content. Netflix and Disney+ Hotstar have tried their hand at direct-to-OTT Malayalam features but they haven’t found any success so far.

2021 is definitely the year for Amazon Prime Video and Neestream, especially for their Malayalam direct-to-OTT released films. Amazon Prime Video seems to have understood the South-Indian market or rather hired the right people to know which filmmaker to approach for Malayalam films. Besides the two huge films ‘Drishyam 2′ and ‘Malik’, they have also managed to release two other decent films – ‘Cold Case’ and ‘Sara’s’. This means that the international streaming behemoth trusts whoever they have hired and they are not afraid to work with new lesser-known actors and filmmakers.

Neestream, on the other hand, had a huge boost in ratings after the OTT premiere of the brilliant movie ‘The Great Indian Kitchen’. Taking into account that it was a film that got passed up by both Netflix and Amazon Prime Video (for shame), this regional OTT platform took a chance and it has been paying dividends ever since. This also helped the small-time OTT platform to have an international presence which has only improved with its latest one-of-a-kind release, ‘Santhoshathinte Onnam Rahasyam’.

Amazon Prime Video has managed to bag yet another Malayalam film for streaming – ‘Kuruthi’, and it will be premiere next month on August 11th 2021.

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