The month of February for the year 2023 for the Amazon Prime Video OTT platform fetched a mixed bag of results when it comes to Indian titles which were released on the streaming service.
We have compiled a list of the popular Indian titles (recent) which were released on Amazon Prime Video in February along with their ‘Hit’ or ‘Miss’ status. ‘Hit’ implies good title acquisition while ‘Miss’ signifies a not-so-good title acquisition by Amazon Prime Video.
Kranti (Film, Licensed) – Miss
Varisu (Film, Licensed) – Hit
Thankam (Film, Licensed) – Hit
Gaalodu (Film, Licensed) – Miss
Hunt (Film, Licensed) – Hit
Farzi (Web Series) – Hit
Mukhachitram (Film, Licensed) – Miss
Bas Kar Bassi (Stand-Up) – Hit
Gold Hindi (Film, Licensed) – Miss
Licensed Films
In February 2023, the most talked about title acquisition by Amazon Prime Video was Vijay’s action movie ‘Varisu’, which is one of the highest grossing movies of the year so far despite receiving mixed feedback from critics. ‘Varisu’ displays the box-office and OTT pull which Vijay has over his loyal fan base even if it’s not considered by many as a well-made movie.
Besides ‘Varisu’, the Malayalam crime drama ‘Thankam’ and ‘Hunt’ (‘Mumbai Police’ remake) attracted a segment of OTT audiences in the month of February.
But some other licensed film titles like ‘Kranti’ ‘Gaalodu’, and ‘Mukhachitram’ failed to create a huge impact on OTT viewers on Amazon Prime Video. The Hindi version of ‘Gold’ was also released but didn’t get much traction during the month.
Web Series
Just one major web series title – Raj & DK’s ‘Farzi’ released on Amazon Prime Video during the month of February. But Shahid Kapoor’s OTT debut almost single-handedly made streaming audiences flock to Amazon Prime Video OTT platform in huge numbers. The show was trending big time throughout the month of February and turned out to be a major hit for the OTT giant.
Direct-to-OTT Films / Others
There was no major commercial movie which was released in February directly on Amazon Prime Video. Although Anubhav Bassi’s stand-up comedy special ‘Bas Kar Bassi’ gained some popularity amongst genre fans. Although some viewers were slightly disappointed by the act as they expected more from the talented entertainer.
So, overall, there were five ‘Hits’ and four ‘Misses’ for Amazon Prime Video for the month of February 2023.
Amazon Prime Video February 2023 Success Score = 56% = 56/100