The month of March for the year 2023 for the Amazon Prime Video OTT platform fetched a mixed bag of results when it comes to Indian titles which were released on the streaming service.
We have compiled a list of the popular Indian titles which were released on Amazon Prime Video in March along with their ‘Hit’, ‘Miss’ or ‘Super-Hit’ status. ‘Hit’ implies good title acquisition, ‘Miss’ signifies a not-so-good title acquisition, and ‘Super-Hit’ implies a highly successful title acquisition by Amazon Prime Video (one bonus ‘Hit’ point given for ‘Super-Hit’ titles with total no. of titles remaining as per actual).
Premadesam (Film, Licensed) – Miss
Kacher Manush – (Film, Licensed) – Miss
Balagam (Film, Licensed) – Miss
Bakasuran (Film, Licensed) – Miss
Pathaan (Film, Licensed) – Super-Hit
Gandhada Gudi (Film, Licensed) – Hit
Happy Family: Conditions Apply (Web Series) – Hit
Vasantha Mullai (Film, Licensed) – Miss
Dada (Film, Licensed) – Hit
Licensed Films
In March 2023, the most talked about title acquisition by Amazon Prime Video was Sidharth Anand’s big-ticket spy actioner ‘Pathaan’ starring Shah Rukh Khan, John Abraham, and Deepika Padukone in the lead roles. ‘Pathaan’ is the highest grossing Indian movie from 2023 and that too by a huge margin. The film was a hit on OTT too and it saved the day for Amazon Prime Video in terms of the overall success score.
Besides ‘Pathaan’, late Kannada actor Puneeth Rajkumar’s docudrama ‘Gandhada Gudi’ too attracted a decent segment of OTT audiences in the month of March.
However, some other licensed film titles like ‘Kacher Manush’, and ‘Balagam’ failed to create a huge impact on OTT viewers on Amazon Prime Video, despite their decent feedback from critics. Although the Tamil language romantic drama movie ‘Dada’ found some takers on OTT owing to the film’s critical acclaim following its theatrical release.
Web Series
Just one major web series title – ‘Happy Family: Conditions Apply’ released on Amazon Prime Video during the month of March. The show garnered generally positive feedback from critics and was appreciated by a segment of OTT audiences.
Direct-to-OTT Films / Others
There was no major commercial movie which was released in March directly on Amazon Prime Video.
So, overall, there were three ‘Hits’, five ‘Misses’, and one ‘Super-Hit’ title for Amazon Prime Video for the month of March 2023.
Amazon Prime Video March 2023 Success Score = 56% = 56/100