For the Amazon Prime Video OTT platform, the month of November fetched a mixed bag of results with respect to the Indian titles which were released on the streaming service. Unlike previous month, there was no direct-to-OTT movie release in November.
The most premium and hotshot title acquisition by Amazon Prime Video was none other than the critically acclaimed Kannada blockbuster ‘Kantara’, which ruled the roost in the month of November.
We have compiled a list of the popular Indian titles which were released on Amazon Prime Video in November along with their ‘Hit’ or ‘Miss’ status. ‘Hit’ implies good title acquisition while ‘Miss’ signifies not-so-good title acquisition by Amazon Prime Video.
Kantara (Film, Licensed) – Hit
Saroj Ka Rishta (Film, Licensed) – Miss
Hostel Daze Season-3 (Series) – Miss
Iravin Nizhal (Film, Licensed) – Hit
Breathe: Into the Shadows Season-2 (Series) – Miss
Pathonpatham Noottandu (Film, Licensed) – Miss
Padma (Film, Licensed) – Miss
So, as you can see above, the month of November for Amazon Prime Video was mainly dominated by the superhit film ‘Kantara’, which also became a rage on OTT after its theatrical success.
On the other hand, titles like ‘Saroj Ka Rishta’ and ‘Pathonpatham Noottandu’ failed to create the required buzz on OTT despite their positive feedback. That’s why the ‘Miss’ status.
Moreover, on the web series front, both the November releases on Amazon Prime Video namely ‘Hostel Daze Season-3’ and ‘Breathe: Into the Shadows Season-2’ couldn’t impress a significant chunk of OTT viewers.
So, it was ‘Kantara’ all the way for Amazon Prime Video as far as November month is concerned and it may be said that it turned out to be the saving grace for the streaming service. ‘Irvin Nizhal’ too was admired by a segment of OTT audiences. But, despite Kantara’s massive OTT release, there were more ‘Misses’ than ‘Hits’ for the OTT giant in November.
Overall, there were two ‘Hits’ and five ‘Misses’ for Amazon Prime Video for the month of November.
Amazon Prime Video November Success Score = 29% = 29/100