The SAG-AFTRA strike brought about major changes in the industry and channeled their voices to the mainstream, making the masses stand by the backbones of the industry. As a result, we now have studios that have to care about the people who manage to shed blood and sweat for the industry.
However, when all of this was going on, AI emerged as a massive issue, and most studios became very cautious about its use as it does make the whole scenario a ticking time bomb. Disney, though, had a different thought and was determined to implement AI in the future.
They wanted to use AI for animation, which on paper would lessen the efforts and the time period for the completion of projects. Additionally, the company claimed that they would be more productive. Though the studio framed their statement in such a way that it conveyed the message that Disney wouldn’t be replacing the animators but would instead use AI as additional assistance.
But in recent studies, it is being observed that the studio will be massively benefited from the addition of AI.
Blackwells Capital, an investment firm, talked about Disney harnessing the power of AI and how it can benefit the company. The data showcases a massive rise in terms of productivity.
Blackwells Capital states that Disney will manage to increase the stock prices by 29% right now if they decide to utilize the power of AI but that will definitely come with a massive downfall.
People will again engage themselves in boycotting Disney, entertainment is more than productivity; it is about the people who are the backbone of the industry. And Disney is already struggling with their products; one more boycott will definitely leave some long-lasting impact on the studio.