The latest celebrity to be riding her luck with the digital bandwagon is prominent Telugu anchor Suma, who has launched her online channel titled ‘Sumakka’ recently. The channel is expected to feature several comedy snippets by the television star in addition to celebrating interviews, also possibly serving as a digital showcase for her past work.
Although Suma’s popularity is soaring year after year, the anchor has been selective with her assignments down the line. Her latest move, however, is a step in the right direction and could provide her with the right liberty to explore edgy content beyond what’s available on television already. And the Telugu digital space, despite its consistency in production, is yet to come up with anything concrete and extraordinary. So, Suma could do well to consolidate on her fame and produce quality content.
However, this is not the first time that she is entering the digital space. Her previous investment in streaming space was ‘TheJujubiTV’ that also involved active collaboration with her better half Rajeev Kanakala. Though the channel may not have yielded desired results, it’s a good sign that Suma has bounced back quickly and hopefully has a better idea of the tastes of the digital audience this time around.
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