Indiajoy 2019 will host the first edition of Desi Toons conclave, to celebrate the success of Indian animation, will focus on indigenous IPs, the global potential and the future of Indian animation.The conclave is a first of its kind event in India to bring together all the stakeholders of animation, production, broadcasting and licensing industry on November 21 in Hyderabad.
Rajiv Chilaka, President of Telangana VFX, Animation and Gaming Association (TVAGA) and Founder & CEO, Green Gold Animation & “The Indian animation industry is at a very interesting and crucial juncture. In the last couple of decades, India has proven its caliber in creating shows and IPs which are forces to reckon with globally. Of course, the journey has just begun for all of us. With endless possibilities, the future will be demanding but very fruitful.”
Giving a sense of sense of India’s toon market and the sectors Toon Marketing is used, in films, media and entertainment and how big is the market in terms of market size and employability Rajiv says, even though 70-80% of animation revenue in India comes from international projects, India’s share in the global industry is less than 1%. The future is promising and offers huge growth potential for Indian players.
With OTT platforms providing a new direction to the animation and the entertainment industry, this would certainly be an event to watch out for. The event is certain to provide insights into the challenges and opportunities across the animation ecosystem i.e. production, broadcasting as well as the licensing industry.