In case you guys haven’t heard by now, Apple TV+ is dropping a brand new web series by the end of this month, a Korean drama series called Pachinko. This upcoming drama series is based on the multi-award-winning novel of the same name by Korean-American author Min Jin Lee. While there is a lot of hype for this show, which we will explain why down the line – the important thing to note is that Apple TV+ has followed in Netflix’s footsteps to bring about original Korean content. With this move, Hallyuwood AKA the South Korean Film Industry has now found itself with the attention of two huge OTT platforms that are ready to stream its content for an eagerly waiting international audience.
Everything changed after Bong Joon-ho’s Parasite won the Academy Award for Best Picture back in 2020. Korean drama shows, just like Japanese anime, had an “underground following” around the globe, but films like Parasite and Train To Busan showed the versatility of Korean films. It put Korean filmmakers on the map and with the release of Squid Game on Netflix, Hallyuwood’s popularity exploded – especially on the OTT market.
Because of this, we know that buying the production and streaming rights for Pachinko was a smart decision by Apple. The novel, which the series is based on, is a fictional historical drama that works out as an epic saga and if made right, the executives of Apple TV+ will have a winner in their hands. Being a New York Times’ Best Seller means that the show comes with a fanbase already – with many having waited for this show to drop for months.
Pachinko will premiere on Apple TV+ on March 25th 2022. The trailer for the show dropped a couple of weeks ago, so check it out below: