The road ahead for them is likely to be bumpy as they face tough competition; for this reason, it’s better to fight together and hold hands. Reportedly, Apple TV and Paramount are planning to tie up to offer users a good deal in the near future.
The recent bundling concept has gained enough popularity, as both brands are bound to get exposure, and fans will also get a sigh of relief in the ongoing market of price hikes.
The concept is particularly gaining popularity in the markets of South and Southeast Asia, where the market is quite price-sensitive, and deals like this manage to win over the fans.
Paramount+ and AppleTV+ are considering a bundled offering at a reduced cost. Paramount+’s ad-free tier, including Showtime, is currently $11.99/month. AppleTV’s ad-free tier increased to $9.99/month from the previous price of $6.99/month.
Companies like Disney+ and Hulu offer bundled services with ads for $9.99/month or $14.99/month with ESPN+. Ad-free options are priced at $24.99/month. Bundling reduces audience defections.
In October, AppleTV+ and Paramount+ had a 7% churn rate, exceeding the industry average of 5.7%, prompting consideration of a joint offering.
Previously, companies like Disney+ and Hulu offered bundled services with ads for $9.99/month or $14.99/month with ESPN+. Ad-free options are priced at $24.99/month.
Bundling reduces audience defections. In October, AppleTV+ and Paramount+ had a 7% churn rate, exceeding the industry average of 5.7%, prompting consideration of a joint offering.
Even WBD will be looking for Max to find some partner for a bundling deal, but just like the Apple TV and Paramount deal, nothing is yet official. But amidst the ginormous price hike by all the platforms, a bundle is what the fans need.