Indian OTT is going through a lot of changes. Just this Saturday, we reported how there are strong chances that the AVOD model would rule the space of Indian OTT through the case of JioCinema.
There are strong chance that many other platforms will follow this step. Why are we saying this?
Even Zee5 is interested in the deal as they saw the great benefits of this model.
Which platforms are playing their chance in this game?
Amazon Prime Video and Disney+ Hotstar.
Amazon’s miniTV offers free young adult shows, while Disney+ Hotstar streamed major cricket events like the Asia Cup 2023 and ICC Men’s Cricket World Cup for free on mobile devices. They also released shows like “Gunaah” and “Commander Karan Saxena” for mobile users. This strategy is proving effective in engaging viewers and generating ad revenue.
Actually, AVoD shows are three to four times cheaper to produce compared to subscription-based content.
ZEE5’s AVoD titles include “Ardh,” “Kaam Chalu Hai,” and “House of Lies.”
Experts said AVoD and subscription models can coexist and complement each other. In India, OTT platforms can’t solely rely on paid subscriptions, advertising becomes essential.
Overall, AVoD is becoming a vital strategy for OTT platforms to expand their reach and ensure sustainable growth in an increasingly competitive market.
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