Internet and the possibilities it opens up is just magnanimous. It’s sort of a necessary evil that has become almost indispensable for us humans. This very internet is what has helped the booming OTT platforms strategise robust future plans to further push their growth to greater heights.
The cornucopia of data that internet is, it has democratised the availability of plenitude of information to one and all. But as there’s always a flip side to almost everything, web space is no exception. And as a result internet has also led to some sort of polarisation too.
OTT platforms have used the information to know what the audience is watching, what interests them and what not. The advancement of technology is such, that now the experts even know when and where do people pause frequently while consuming a particular content.
There are targeted demographics so as to know which region of the world or country prefers what kind of films, series, documentaries, etc. Popular opinion is that OTTs lack the box office numbers that are available to theatres, but if we go on to compare the kind and amount of statistics digital services have, the numbers would far exceed.
This huge amount of data has the power to revolutionise the digital world and most importantly, if worked upon deliberately, it can very well be used to make fortunes. And we all know whenever there is economic value attached to something, promising business prospects are most certainly possible.
OTT platforms know this very well and that’s the reason they bring targeted content and features for certain section of audience or keep testing newer ones. What remains to be seen is how this wealth of information is further converted into a working algorithm of sort, given that OTTs are now the future and are there to hold strong and huge ground despite the challenges.
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