With the sequel of Avatar titled Avatar: The Way of Water releasing in 3 months, James Cameron has re-released his blockbuster film in theatres in remastered format. Little did fans who went to see the film know that there was a surprise in store for them.
The fans expressed they were mesmerized by the remastered version of the film. Those who saw the film in 2009 wanted to have the theatrical experience all over again, in theatres that now have better technology to make the film even more immersive. For fans who could not watch the first one in theatres, this was their moment to experience the magic on the big screen. But what surprised the viewers more than anything was what Cameron had in store for them- a post-credit scene that reportedly sets up the story of the upcoming movie Avatar: The Way Of Water.
The post-credit scene has left fans speechless. According to those who watched the same, it was 4 minutes of breathtaking visual bliss. Some also say a few new shots had been added that wasn’t there in the original cut. This can be considered a brilliant marketing strategy from Cameron and Disney that works on two fronts. Firstly it will make the fans more excited about the upcoming film and secondly, this move will also encourage more viewers to go watch the remastered version in the theatre and catch a glimpse of the second movie, especially since they can watch the film only in December.
It is interesting to note that this is not the first time that Avatar was re-released. In fact, Avatar was also released some time back in China. In 2019, Avengers: Endgame outgrossed Avatar’s collection to become the highest-grossing film in the world. Avatar’s re-release in China helped it outgross Avengers: Endgame and once again hold the coveted top title.
Avatar: The Way Of Water is one of the most anticipated films of the decade and has 3 more sequels in the making to be released within a span of 2 years from each other. For James Cameron getting the ticket counter running seems to be a hobby, first with Titanic and then with Avatar. With the hype for Avatar: The Way Of Water more than ever, let us wait as the film breaks existing records and sets new ones. The film will be released in India on December 16, 2022.