Acclaimed director Neeraj Pandey earlier today took to Twitter to announce that he has collaborated with India’s oldest music label Saregama through his company E-Major for a major music partnership. E-Major is the music division of the filmmaker’s motion picture production company Friday Filmworks.
Through their creative collaboration, E-Major and Saregama intend to create music videos and original songs in the near future. It’s exciting news for music lovers owing to the creative synergy that will be witnessed by the said partnership.
You might already be aware that Saregama was the music label under which Bollywood’s first-ever film ‘Alam Ara’ was made in the year 1931. The extensive repertoire of the music giant is also evident in various OTT music platforms such as Gaana, Apple Music, YouTube, Spotify, and Pandora, amongst others. Saragama boasts of over 8000 tracks each in Punjabi & Telugu music space, over 7000 Malayalam music tracks, over 3000 Kannada music tracks, over 26000 Bengali tracks, and in many other languages besides, of course, being a major player in the Hindi music industry.
On the other hand, Neeraj Pandey’s Friday Filmworks’ catalog boasts of some fine and truly entertaining films such as ‘A Wednesday’, Special 26’, ‘Baby’, ‘M.S.Dhoni: The Untold Story’ and ‘Toilet: Ek Prem Katha’, to name a few. Regarding the collaboration, Neeraj Pandey had stated that:
“We are excited and looking forward to collaborating with Saregama and create original musical content through our music venture, E-Major. Key collaborations with accomplished, as well as new artists, will be the foundation of this partnership.” Further, the Managing Director of Saregama Mr.Vikram Mehra has said that:
“We were keen to work with Neeraj Pandey and have been discussing projects with him for a while. The idea of launching Hindi originals, written by the wordsmith, Manoj Muntashir, under the artistic vision of Neeraj and Shital, was just the kind of partnership we were looking to kick-start with. This sets the seeds for a long-term partnership we want to foster with Friday Filmworks’ E-Major in the coming years.”
Moreover, the songs created through both these companies’ association will be written by talented lyricist Manoj Muntashir, who has previously lent his writing skills to many beautiful songs in films like ‘Ek Villain’, ‘PK’, ‘Baahubali’ films, ‘Rustom’, ‘Kabir Singh’ besides the forthcoming movie ‘Bhuj: The Pride of India’.