Despite a slow early start, Bad Newz is proving that it means only business. Prior to yesterday, the film showed a steady growth in ticket sales, but in the last 24 hours before the release, the film reached some enormous numbers.
In terms of tactics, the makers have been flawlessly targeting the newer generations. From retro ‘cringe’ Instagram reels to some hilarious videos, they have gone all out.
Mainly targeting the Tier 1 city audience and capturing a small part of the Tier 2 and Tier 3 city audience, the film has all the potential to be a big hit. Especially after a film like Crew broke the code, Bad Newz might just follow the same path. Fans already loved Good Newwz, which had its fair share of comedy.
And that saga will continue with Bad Newz.
Coming to the speculations to reality, based on the Book My Show numbers, after July 17th, around 32 thousand users had booked tickets. But in the last 24 hours, users booked more than 49 thousand tickets (48.89K), bringing the total to just shy of 81 thousand.
Early predictions say that it will end its first day in double digits, which now looks more possible than probable. And as the early reviews started to come in last night, though it is no masterpiece, the trio of Vicky Kaushal, Ammy Virk, and Tripti Dumri excels at making the fans laugh.